M9 nouveau fil, nouvelles rumeurs ou bobards ???
Posté: samedi 25 juillet 2009 - 14:13Après CI, après "elle et lui", Putts s'en mêle :
"The M9 is announced but that has been done already in the past and the delay in the commercialization of this product is explained by the complicated interaction between optical properties and the sensor properties. Nothing new here.
Leica will not engage themselves in MFT products and seems to bet their future on the S2. I will not comment here on the product, but present this calculation: In interviews Leica has indicated that the development costs for the S2 are in the tens of millions.
The total market volume for large sized sensor cameras has been set at 10.000 of which Leica wants at least 10% (which is a quite high target). Assume that Leica gets indeed 10%, that is a production run of 1000 pieces. At an indicated price of Euro 20.000 the turnover then is Euro 20.000.000. The profit margin is not known, but if we assume an industry average then it will take Leica about five years to get break even!
The global trend in the electronics consumer market (digital cameras are in this segment too!) points to price reductions and very low profit margins.
For Leica to survive, they have to ask a high price and and design products precisely for the target group that wants the product and has the money.
And here agin we see the Kodachrome effect: many people say they like Leica, but do not buy the product. My remonstrance is simple: if you like the product, you buy it.
Leica lenses are not only expensive, buy also difficult to manufacture. The slow market introduction of the new Noctilux has been attributed to initial production problems."
Soit, en résumé
M9 annoncé pour la nième fois... Leica joue son avenir sur le S2 dont la mise au point aura coûté des millions. Le marché des grands capteurs est de 10 000/an et Leica vise 10 % soit 1000 à 20 000 € = 20.000 000 €. Il faudra au moins 5 ans pour l'amortir ???
Contrairement au reste de l'industrie qui vit sur des marges faibles, Leica s'adresse à ceux qui veulent "le" produit et ont des moyens. On y voit l'effet Kodachrome : les gens aiment Leica mais n'en achètent pas.
Donc, un conseil : "si vous l'aimez, achetez le" !!!
Les objectifs sont non seulement chers, mais aussi difficiles à fabriquer. La lente mise sur le marché du Noctilux est attribuée à des problèmes de production".
Fin de citation
Moralité : si vous aimez le Noctilux, achetez le, mais pas n'importe où car il peut être défectueux (à 8000 €) !!!
"The M9 is announced but that has been done already in the past and the delay in the commercialization of this product is explained by the complicated interaction between optical properties and the sensor properties. Nothing new here.
Leica will not engage themselves in MFT products and seems to bet their future on the S2. I will not comment here on the product, but present this calculation: In interviews Leica has indicated that the development costs for the S2 are in the tens of millions.
The total market volume for large sized sensor cameras has been set at 10.000 of which Leica wants at least 10% (which is a quite high target). Assume that Leica gets indeed 10%, that is a production run of 1000 pieces. At an indicated price of Euro 20.000 the turnover then is Euro 20.000.000. The profit margin is not known, but if we assume an industry average then it will take Leica about five years to get break even!
The global trend in the electronics consumer market (digital cameras are in this segment too!) points to price reductions and very low profit margins.
For Leica to survive, they have to ask a high price and and design products precisely for the target group that wants the product and has the money.
And here agin we see the Kodachrome effect: many people say they like Leica, but do not buy the product. My remonstrance is simple: if you like the product, you buy it.
Leica lenses are not only expensive, buy also difficult to manufacture. The slow market introduction of the new Noctilux has been attributed to initial production problems."
Soit, en résumé
M9 annoncé pour la nième fois... Leica joue son avenir sur le S2 dont la mise au point aura coûté des millions. Le marché des grands capteurs est de 10 000/an et Leica vise 10 % soit 1000 à 20 000 € = 20.000 000 €. Il faudra au moins 5 ans pour l'amortir ???
Contrairement au reste de l'industrie qui vit sur des marges faibles, Leica s'adresse à ceux qui veulent "le" produit et ont des moyens. On y voit l'effet Kodachrome : les gens aiment Leica mais n'en achètent pas.
Donc, un conseil : "si vous l'aimez, achetez le" !!!
Les objectifs sont non seulement chers, mais aussi difficiles à fabriquer. La lente mise sur le marché du Noctilux est attribuée à des problèmes de production".
Fin de citation
Moralité : si vous aimez le Noctilux, achetez le, mais pas n'importe où car il peut être défectueux (à 8000 €) !!!
va falloir, car il reste moins de deux mois pour faire les économies....
et pour un plein format tu veux pas faire le couillon ? Je te taquine 
